MATILDA DRESSAUSTRALIAN HERITAGE COLLECTIONCOLONIAL STRAIGHT10TH ANNIVERSARY LOOKBOOKJACKAROO SHORTLEICESTER ARMSSELVEDGE DUNGAREE
 

10 YEARS OF NOTHING

CHAPTER 1

THE PECULIAR STORY OF THE LEICESTER ARMS AND THE
BIRTH OF NOBODY

Within the walls of this old pub, hidden in the
laneways behind Melbourne’s iconic Brunswick St
in Fitzroy, we while away our days; losing hours
and finding creative inspiration.

30 years ago we began our quest to design and make

the world’s finest jeans. We began by creating
our own unique facilities, studios and workshops
to customise jeans.

Thus, a new creative space was brought into being;
“Nobody’s Home: The Leicester Arms”. We
sourced premium denim fabric from around the world
and asked ourselves; ‘What can we do to make
this extraordinary?” We wanted to know how this
cloth came to be, what was its story, and what
secrets could it yield to us?

CHAPTER 2

FROM THE COTTON FIELDS TO YOUR WARDROBE

Our process of creating the world's finest 5
pocket jean begins with the hand-selection of
premium
denim from mills across Japan, the USA and Europe.
Our preferred denim cloth is made from high
quality cotton with extra long staple length,
especially chosen to withstand our treatments.

Each thread is specially treated and indigo dyed,
some with different colours inside each core.

These threads are then woven in the traditional way
on various apparatus, including antique narrow
looms. These machines work the threads through
their complicated dance to create selvedge denims,
stretch denims, even denims with a sparse heritage
appeal. Regardless of style, every jean we produce
is composed of exclusive premium cloth
representing the very ultimate in fabric quality.

We love to work hands-on with the Denim mills who
each share our passion for exceptional cloth, so
that we can develop and select the perfect denim
components for the ideal fit and finish.

CHAPTER 3

CREATING THE PERFECT PAIR OF JEANS

Our creative team takes this revered denim fabric,
and minutely examines its every facet. Our
relentless
goal; to take the ultimate in fabric and fuse it
with our craftsmanship and artistic eye to achieve
finesse. We create jeans that redefine the term
“premium”; from the refined luxury of subtly

treated Japanese coated denims, to our more
aggressive unique vintage customisation.

Over 30 years we have gradually fashioned our own
tools, built our own machines and developed our
own techniques, inspired by each other and by the
cloth itself. Paying minute attention to the
detailed characteristics of every fabric, our wash
treatments are designed to accent its subtleties
and intricacies.

We have explored and developed the spectrum of
colours, from the undulation that can only be
achieved with rare, un-treated fabrics to subtle
hand treatments on exclusive coated cloths.

We construct the jeans with an expert eye to
shrinkage and texture variation in a design
culture of constant re-evaluation, so that every
single pair of our jeans is not only unique, but
authentically styled, premium quality and the
perfect fit.

CHAPTER 4

CREATIVE VISION

In 1999 “Nobody” was officially born – a
label founded on the belief that making jeans
could
be imbued with integrity and creativity, and
representative of our love of the cloth.

Nobody, the label, was created to represent a “No

designer hero” ethos: we didn’t want to create
our jeans with any fixed message or identity
beyond always putting integrity first, and making
the very best jeans.

With the pair of jeans you now own, as with every
Nobody jean, the cumulation of our 30 years of
experience and the heritage of our uniquely
Australian perspective combine to give you the
highest quality make in only the very best fabrics.

CHAPTER 5

THE CULT OF NOBODY

As a new owner of a pair of Nobody jeans, we’d
like to think that you share an ideology with us;
one based on optimism and creativity, always
looking to what is fresh and new and exciting, and
taking inspiration from the past. We revel in the
contradictions of the world; the manic and the
calm, it’s simple complexity and it’s complex

simplicity.

Within the walls of the Leicester Arms, on our
website, and with all of our projects and
publications we welcome you to our creative
community: the cult of Nobody.

EDITORIAL

SPORTSWEAR INT-USA AUG 2009

SPORTSWEAR INT-USA AUG 2009

SPORTSWEAR INT-USA AUG 2009

SPORTSWEAR INT-USA AUG 2009

SPORTSWEAR INT-USA AUG 2009

SPORTSWEAR INT-USA AUG 2009

NYLON-USA AUG 2009

NYLON-USA AUG 2009

NYLON-USA AUG 2009

NYLON-USA AUG 2009

SMH-AUS AUG 2009

SMH-AUS AUG 2009

OK!-AUS AUG 2009

OK!-AUS AUG 2009

OK!-AUS AUG 2009

OK!-AUS AUG 2009

OK!-AUS AUG 2009

OK!-AUS AUG 2009

NOTEBOOK-AUS AUG 2009

NOTEBOOK-AUS AUG 2009

GRAZIA-AUS AUG 2009

GRAZIA-AUS AUG 2009

FHM-AUS AUG 2009

FHM-AUS AUG 2009

CLEO-AUS AUG 2009

CLEO-AUS AUG 2009

HIGH SNOBETTE-UK AUG 2009

HIGH SNOBETTE-UK AUG 2009

HIGH SNOBETTE-UK AUG 2009

HIGH SNOBETTE-UK AUG 2009

MR-USA AUG 2009

MR-USA AUG 2009

ROLLING STONE-USA JULY 2009

ROLLING STONE-USA JULY 2009

PEOPLE-USA JULY 2009

PEOPLE-USA JULY 2009

NYLON-USA JULY 2009

NYLON-USA JULY 2009

LUCKY-USA JULY 2009

LUCKY-USA JULY 2009

LATINA-USA JULY 2009

LATINA-USA JULY 2009

FEMINA-SCANDINAVIA JULY 2009

FEMINA-SCANDINAVIA JULY 2009

FEMINA-SCANDINAVIA JULY 2009

FEMINA-SCANDINAVIA JULY 2009

SUNDAY LIFE-AUS JULY 2009

SUNDAY LIFE-AUS JULY 2009

SMH-AUS JULY 2009

SMH-AUS JULY 2009

RUSSH-AUS JULY 2009

RUSSH-AUS JULY 2009

NW-AUS JULY 2009

NW-AUS JULY 2009

MADISON-AUS JULY 2009

MADISON-AUS JULY 2009

GRAZIA-AUS JULY 2009

GRAZIA-AUS JULY 2009

FHM-AUS JULY 2009

FHM-AUS JULY 2009

BRISBANE NEWS-AUS JULY 2009

BRISBANE NEWS-AUS JULY 2009

BRISBANE NEWS-AUS JULY 2009

BRISBANE NEWS-AUS JULY 2009

WWD FAST-USA JUNE 2009

WWD FAST-USA JUNE 2009

OYSTER-AUS JUNE 2009

OYSTER-AUS JUNE 2009

THE WEST-AUS JUNE 2009

THE WEST-AUS JUNE 2009

THE SUNDAY AGE-AUS JUNE 2009

THE SUNDAY AGE-AUS JUNE 2009

THE SUNDAY AGE-AUS JUNE 2009

THE SUNDAY AGE-AUS JUNE 2009

GRAZIA-AUS JUNE 2009

GRAZIA-AUS JUNE 2009

ATTITUDE-AUS JUNE 2009

ATTITUDE-AUS JUNE 2009

WOMAN\'S DAY-AUS JUNE 2009

WOMAN\'S DAY-AUS JUNE 2009

WOMAN\'S DAY-AUS JUNE 2009

WOMAN\'S DAY-AUS JUNE 2009

WWD-USA JUNE 2009

WWD-USA JUNE 2009

WWD-USA JUNE 2009

WWD-USA JUNE 2009

DENIMOLOGY-UK JUNE 2009

DENIMOLOGY-UK JUNE 2009

DENIMOLOGY-UK JUNE 2009

DENIMOLOGY-UK JUNE 2009

EW.COM-USA JUNE 2009

EW.COM-USA JUNE 2009

ENTERTAINMENT WEEKLY-USA JUNE 2009

ENTERTAINMENT WEEKLY-USA JUNE 2009

DENIMOLOGY-UK JUNE 2009

DENIMOLOGY-UK JUNE 2009

TRENDSTOP-UK JUNE 2009

TRENDSTOP-UK JUNE 2009

TRENDSTOP-UK JUNE 2009

TRENDSTOP-UK JUNE 2009

EDITORIAL ARCHIVE

NOTHING BY NOBODY

Created to capture the nobody aesthetic and ethos
in a physical space, the “nothing by nobody”
store intentionally blurs the lines between
art-philosophy and fashion.
The store is situated on Brunswick street in
Melbourne’s famous Fitzroy, the area is a haunt
of an eclectic mix of students, free thinkers,
designers, transient personalities, oddities,
addicts and square pegs, and is just meters from

Nobody’s own denim customisation laundry. This
is where nobody calls home.
Originally a warehouse, and once an automotive
repair shop, the huge 250m2 space has an 8m A
frame ceiling, we have stripped it back to its
rawest state. An 11m long white tiled bar has been
built from front to back, and exposed brickwork
lines one wall of the space, creating a
gallery-like feeling. The warehouse has been split
in two, with the front part comprising the
“nothing by nobody store” and the rear housing

Nobody’s design studios. The store takes its
name from the 5 nobody books, “nothing by
nobody” each being collaborations with creative
groups the world over, the store is dedicated to
continuing this vision. Artist in residence
Lincoln Emsley, curates an ongoing series of
collaborations between nobody, the store and a
network of likeminded artists. Exhibition openings
are bi-monthly and in true nobody spirit anything
can happen, the art can take any form, and the
drinks flow freely, from our long term sponsors,

Little Creatures Beer and Innocent Bystander Wines
(*thanks guys).
The retail concept of the store, is all about
service, with only one of each garment hanging out
in the public ‘gallery space’. With around 80
variations of men and women’s denim to chose
from in the nobody collection. Fits that cover low
rise to high rise, skinny to full leg, Selvedge
denim to fine Japanese stretch, we wanted to
create an atmosphere where you can see the whole
story - without being overwhelmed … The sizes

all held behind the bar, with expert staff trained
in every fit and denim. There’s a sense of calm,
a sense of ‘realness’ coupled with the nobody
attitude. When you visit you’ll find yourself
immersed in the nobody creative culture, a
contradictory mix of formal and informal spaces, a
gallery without attitude and a dream of denim
variations. Inspired by the store’s ambience and
attitude an exciting project is in works for 2008.
A ‘nothing by nobody DIY installation flat
pack’ will turn up at various locations around

the world. Keep your eye on the nobody website for
details.

Store

Store

Nobody turns 1

NOBODY LOVES ME

NOBODY LOVES ME

Name

Sex

E-mail Address

Mobile Phone

Country
 

LATEST NEWSLETTERS


NOBODY IS...

NOBODY LOVES...

SEPTEMBER PRESS

FEBRUARY SPAM

SEPTEMBER


NEWSLETTER ARCHIVE

NEWSLETTERS

ONLINE STORE

STOCKISTS



Stockist list is being revised for 2009
Email us at nothing@nobody.com.au for your nearest
location, wherever you are in the world

FLAGSHIP STORES

Nobody Northside

396 Brunswick Street
Fitzroy, VIC 3181
P: +61 3 9419 3700
E: northside@nobody.com.au

Nobody Southside
4/402 Chapel Street
South Yarra, VIC 3141
P: +61 3 9824 2788
E: southside@nobody.com.au

CONTACT

Nobody’s Home

81 Leicester Street
Fitzroy, Victoria
AUSTRALIA 3065
T: +61 3 9486 9477
F: +61 3 9486 9779
E: nothing@nobody.com.au

USA
PR
Starworks NY
Austin Smedstead
5 Crosby Street Suite 3D
New York, NY 10013
T: +1 646 336 5920
F: +1 646 336 5958
E: austin@starworksny.com

Starworks LA

Catherine Bowen
7210 Beverly Boulevard
Los Angeles, CA 90036
T: +1 323 782 8630
F: +1 323 782 8631
E: catherine@starworksla.com


SALES
JUJÚ The Showroom
Jutta Kurz

270 Lafayette Street, Suite 505
New York, NY 10012
T: +1 212 219 0030
F: +1 646 607 7985
E: jutta@jujutheshowroom.com




SCANDINAVIA
SALES

Johan Andren
Sjoklint Agenturer AB
Krokslattas Fabriker 30
431 37 Molndal
Sweden
T: +46 31 335 80 80
F: +46 31 335 80 75
E: johan@sjoklintagenturer.se

UK
PR
Blow
Alex Carle
Lower Ground floor
29-35 Rathbone Street
London W1T 1NJ
T: +44 (0)20 7436 9449
F: +44 (0)20 7436 7027
E: alex@blow.co.uk

SALES
Debra McCann
Sales Manager
Area 142
29 Charlotte Rd
Shoreditch
London EC2A 3RB
T: +44 (0)20 7739 3573
F: +44 (0)20 7739 7133
E: debra@area142.com

RUSSIA
PR
Cara & Co
Maxim Sharov
Winzavod Blg. 1, H6
4th Syromyatnichesky Per
Moscow 105120
T: +7 495 223 4101
E: msharov@caraandco.com

SALES
Cara & Co
Evgeniy Romanenko
Winzavod Blg. 1, H6
4th Syromyatnichesky Per
Moscow 105120
T: +7 495 223 4101
E: eromanenko@caraandco.com

AUSTRALIA & NEW ZEALAND
PR
Cameron Carter
The Trish Nicol Agency
Suite 404, 19a Boundary Street
Rushcutters Bay, NSW 2011
T: +61 2 9356 2711
F: +61 2 9356 2722
E: cameron@trishnicolagency.com.au

VIC, ACT & TAS
SALES
Emma Stewart
Nobody Head Office
81 Leicester Street
Fitzroy, VIC 3065
T: +61 3 9486 9477
F: +61 3 9486 9779
E: emma@nobody.com.au

W.A & S.A
SALES
Natalie Koenig
Jett Agency
Studio 28 Windsor Street
Perth WA 6000
T: +61 8 9328 8000
F: +61 8 9328 8222
E: nat@jettagency.net.au

NSW & QLD
SALES
Kristen Sinton
Status Agencies
225 Cope Street
Waterloo NSW 2017
T: +61 2 9698 4955
F: +61 2 9698 3514
E: kristen@statusagencies.com.au

NEW ZEALAND
SALES
MAW Showroom
Madeleine Richards
3/14 Church Street
Devonport, Auckland NZ
T: +64 9 445 4643
E: maddy@maw.co.nz
Site by MentallyFriendly