PROFILE

From a small, family-built denim laundry in the
backstreets of Melbourne’s alternative Fitzroy,
the story of Australian denim label, Nobody began.

In 1999 brothers, Nick and John Condilis, whose
intimate knowledge of denim was gained from over
20 years developing their independent denim
laundry. This history and unique skills from
creating their own tools and techniques for hand

treating and customising denim provides the
inspiration for one of the world’s finest five
pocket jeans.

Staying true to their beliefs in quality, Nobody
works closely with premium Japanese denim mills
selecting cloth traditionally produced on antique
looms.
The cloth is then flown to the original nobody
laundry in Fitzroy, where with a deep
understanding of the intricacies of denim, Nobody
works with this revered cloth to create jeans with
restraint and finesse. It’s this design
integrity that has struck a chord with denim
aficionados all over the world and is the given

reason for nobody to be stocked in the worlds
leading denim stores, feature in the most exciting
design magazines and collaborate with a bevy of
international artists.

LABEL CONCEPT

An ongoing project around the design and
construction of denim and co-ordinates fuelled and
informed by the deconstruction and co-creation of
the “˜nobody’ identity through various
creative collaborations”

The label concept of nobody is hard to articulate,
it is often thought to be impenetrably complicated
and verbose and yet it is actually very simple:

Nobody exists to take the creativity and love we
have in working in our laundry with denim, and
convey that truthfully, by NEVER constructing any
brand identity’ or 'brand personality’ for
nobody.

These tricky ideas, of asking what is identity, and
how can a label exist without one?
Indeed how can any of us exist without one? And
what is the difference between label identity, and
self identity anyway? These musings are at the

core of Nobody, and provide the ongoing
inspirations for all of nobody’s collections and
creative projects. It’s a whirl of never ending
avant guard, esoteric, self-reflexive, mind
spinning creativity that extends beyond fashion
design into a myriad of artistic realms including
illustration, photography, music, publishing and
even events.

Without the need for a façade of “BRAND”
without the need for a label identity or

“HERO PERSONA” the label itself is stripped
of a hero-persona-brand-name, and replaced by the
anonymous “NOBODY”.

This is most often referred to as the nobody ethos
of ˜NO-DESIGNER-HERO”it is a concept, a
legacy of postmodern thought, which acknowledges
that the creators of anything (texts, buildings,
fashion, art) have little power over the
interpretation of their creations by the end
users, and indeed should not consider or build

themselves up as a hero-persona in order to
attempt to create a cult of individualism a cult
persona around their creations. This does not mean
that Nobody does not acknowledge or identify our
creative team, rather that they are not the only
important ones in the creation of the label
identity.

We draw inspiration from the construction of
various identities including our own, this means
Nobody’s own label identity is fluid and changes

with the projects, and collaborators.

We most often work with fictional creative muses,
each representing a different sense of selfhood.
Engaged in endless battles, alliances and
arguments, the muses provide us with conceptual
nonpersonas to engage with for our aesthetic
visions, you can see their influence in our
collections, and most clearly in the nobody books.
Nobody Muses

Joel: Nihilistic Poet Manaic
Soph: A Confirmed Postmodernist
Eric: Avant Pop Hedonist
Ethan: Exploited by Modernism
Solange: Against Words

The creative, conceptual world of nobody is an
extremely exciting place, in which anything can
happen, there are few if any boundaries or
definitions, and things are in a constant fluid
state of change.

Most excitingly, it precipitates though many
projects which are limitless in terms of scope or
artistic vision, and all are encouraged to join.

All of this craziness is set free by the desire to
make jeans and ask the question of how can we make
a label without creating an identity. In doing so
we created the inclusive non identity of
“˜nobody’ and sent it spiraling out of
control into the world.'
Collections

Nobody was launched in 1999, Ready to wear
collections began in 2002 when the label first
participated in Mercedes Australian Fashion Week.
Each seasons has followed a philosophically
inspired creative brief.

Winter 2002 Peace freedom fashion & The
cult of the dollar
Summer 2003 Nihilism nothing nobody
Winter 2003 Vandalise the mind slums
Summer 2004 Saturation point

Winter 2004 The recursive collection (signature
collection)
Summer 2005 Why do I love what I hate?
Winter 2006 The others
Summer 2007 Muse Housewife Whore / Poet Junky
Artist
Winter 2007 Friend or foe
Summer 2008 The new Modernists
\'Nothing by Nobody\' Books

Each year nobody collaborates with artists,

photographers, stylists and writers to produce the
“˜nothing by nobody’ book project.. Each is
inspired by the seasons creative brief, and have
contained work from Tokyo, Hong Kong, LA, New
York, Toronto, Auckland, Sydney, Melbourne and
London, the project began in 2002 and five volumes
have been produced to date.

2002 A book about nothing for nobody
2003 A little book about nothing for nobody
2004 The nobody manifesto

2005 nothing by nobody
2006 The five incarnations of nobody
\'I am Nobody\' Magazine

I am nobody is a new collaborative art magazine,
each edition showcases the work of a single
featured artist, photographer, designer or
illustrator.

Each artist participates not only as the passive
“˜subject’ but also an active participant in

the presentation of their work, and aesthetic
creation of the volume. Working in creative
collaboration with Wesley Hartwell, the creative
director of Melbourne denim label Nobody, who
publishes the magazine ““ every aspect of the
presentation of the work and the creation of the
specific volume is questioned and explored, each
edition, right down to the choice of the typeface
for the mast head.

The Premiere edition “issue zero” explores the

visionary work of photographer Pierre Toussaint,
with images from his most recent shoots in Tokyo,
the USA and Australia, incorporating still life
and fashion photography issue zero presented with
no cover- just a delicate opening page,
controversially featuring a dirty ashtray, and no
text.

“I am nobody” was launched globally and
received creative applause from Melbourne, Sydney,
Los Angeles, London and Stockholm.

Each launch projected its own personal qualities
and were strategically tailored to each chosen
city.
Sydney was the first launch to commence and was
held at blank_space gallery, which nestles in the
hub of surry hills - an intimate event from 6-9pm
was celebrated by Australia’s leading fashion
editors, stylists and industry types. Following
the success and buzz in Sydney, I am nobody was
launched in Nobody’s home town Melbourne fitzroy
where other lovers fans and nobody’s toasted the

magazine launch / exhibition which was held in the
Nothing by Nobody flagship concept space.
Celebrating the success of Nobody’s first steps
into denim destination American Rag CIE in L.A,
nobody launched its premium collection together
with the magazine. The world denim bar was
creatively transformed to welcome this Australian
denim label into its residence and as the crowd
gathered over what nobody had to offer Wesley
Hartwell showed and educated them with the
authenticates, washing and detailing of nobody.

The installation of I am nobody in London was held
in the convent garden film studios in Soho. Stills
from the magazine, blown to juxtaposing
proportions dress the wall of the gallery while an
installation of giant legs dressed in Nobody jeans
fills the room. A shrine of I am Nobody magazines
faced the entrance, inviting everyone in
attendance to remove and take a magazine along
with them.
Nobody collaborated with London producer Terry hart
in bringing the event into flow.

With four international events successfully
launched, Stockholm finished off the array of
events.
The event was held at sweden’s famous Hotel
Rival, owned by former ABBA-member Benny
Andersson. Attendees at the Stockholm party
included key stockists from the Scandinavian
region such as department store Åhléns and
the funky store Takeuschi and chain store Solo
along with Swedish photographers, designers and
musicians.

EDITORIAL

EDITORIAL ARCHIVE

NOTHING BY NOBODY

NEWSLETTER

LATEST NEWSLETTERS

No newsletters found.

NEWSLETTER ARCHIVE

STOCKISTS

CONTACT